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Monday, January 14, 2008

Two Questions You Need to Ask....and Ask a Lot.

To your customers: What do they expect when they come to your site?

You will be surprised with the answers.

Then to yourself: What are you doing to exceed these expectations?

If you are not, at a minimum, aligning with your customer expectations you are making it impossible for people to get excited about your online brand and choose long term enagement with your business.

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