Consumer Passion about Your Brand

Are your consumers this passionate and engaged with your brand or product? Are you providing them with the tools so they can be excited with your company?

Google gives a great example of how to pull it all together at gmail.com/yourstory. Having advocates that are passionate about your brand is key to any marketing strategy but you need to know how to first find them, which I would suggest you first listen to the conversation, and then build tools that allow them to share what they like with other potential consumers.

It can be scary and you need to realize that you won't have complete control of the message, though the Gmail Your Story is a great example how you can screen the content and broadcast a message that fits with your overall plan.