Listen Before Jumping into Social Media

I had the pleasure last week of speaking at the CMA 2008 Business of Ideas conference on interacting with your customers as a source of ideas.

Most of the tips and content came from a previous post on the 7 steps to take during the next week to listen to your customers but the key point is that before you can do anything in social or community based media to you to listen.

Remember if you want to be a great conversationalist you first need to be a good listener. Spend some time over the next week listen to your customers and share what you hear with the organization.

You are already in social media, you just don't know it. They are already talking you are not just listening.