The $470,000 Question

Another great example to prove that the conversation is happening and now greatly amplified by the internet. You better make sure that you are listening and understanding how the conversation can evolve.

Here is a story that came out Tuesday about Wal~Mart suing an ex-employee to recoup medical benefits as per the terms of the plan. I don't know enough of the details to comment. What I want this post (and your comments) to focus on is the question:

"Is the conversation happening worth the $470,000?"

This is story is all over the blogs and the greater Internet and, as you can guess, the response is mostly negative. Below is a post on Youtube from a popular video blogger that only after one day has over 160,000 views and growing very fast. (The comment is about half way through and an FYI the first part may be a little rough for some of you.)



Just remember that everything you do can now become a viral conversation that overpowers your planned brand messaging, this isn't something you can control but something you can understand and participate in.