Ok - one more, Google has also launched a new portal for non-profits that gives them access to a group of existing services plus access to Google grants to support advertising, check it out. I know I talk about Google on this blog more than I probably should but it really does point to what makes them a success.
They are not afraid of failing and keep trying different things out. Too often we wait until something is perfect or spend months testing something until we know exactly how it will react. This isn't how we should be driving progress/evolution/revolution online, in fact if you live in the test, analyze, understand, tweak and then launch world your long term success will be hindered.
Try things out, make mistakes and learn from the them. The web allows us to do this and react quickly. Your challenge is embrace it and take advantage of the chance you are being given.
Google certainly does.
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