Contributions are a great way to test it out as the end user is not expecting something back but it does lead to interesting new channels and revenue sources for Youtube. Google Video struggled with their paid program but they learned. Imagine subscription based channels, streaming live video or a library of past movies / shows.
And if you haven't see how Youtube integrates with Apple TV and a couple of other platforms you need to ASAP as it will change how you think Youtube could evolve in the future.
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