A while back I blogged about Helium and their platform to crowdsource content. From all accounts they seem to be doing very well and continue to evolve the model.
A couple of days back I stumbled across Crowdspring, a new firm that allows you to crowdsource creative.
It works by posting your requirement as well as what you are willing to pay and the community provides ideas that you can then review and then accept.
They added some protection for the buyer that if you don't get at least 25 entries you are able to walk away without having to pay and they have also layered in some basic IP protection as well.
Crowdspring makes a living by bringing people together and providing the platform for the crowdsourcing to take place and for this they add 15% to the bid.
So instead of just talking about it I'm going to jump in and try to crowdsource a logo for the blog. I'll keep everyone up to date on how it goes. The sign-up was easy (it did seem to have a glitch on CC processing - it took multiple requests) so stayed tunned to see what happens.