A community is a grouping of people with a shared interest, expereince or passion. Online this translates into people getting together and sharing their ideas, thoughts and experiences with each other. When the magic happens and a brand creates a community it become a place were advocates for the brand are born and given the tools to share with others.
An online community is not a bunch of people linking to your brand, viewing a page on a site or interacting with a one way widget.
It is not about quantity of people but a gathering of people with a shared passion.
Something to think about when build your online strategy...
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