I've talked about Google Audio Ads a couple of times, but it is pretty scary how Google is attempting to transform the advertising marketplace. Take a look at the video below and remember they have TV and Print on the way as well. Maybe one day we will even be lucky enough to see it in the Canadian marketplace!
If you work in a firm that does traditional media, you need to talk to your media buying team about this. Not only will it allow you to demonstrate the ease in which you can target and establish campaigns, but as I'm sure there are not a lot of people participating in the auction right now so you could be a hero showing your company a great way to lower media costs.
Assuming that this takes on it will only speed up the transition of the media mix as firms that embrace the auction system will be able to plan across medias in the most efficient manner.
1 comments:
It is amazing how Google is making media so accessible!!
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