The recent post about mobile and how it will impact online business generated some interesting conversations.
More than one person commented that they are almost always using their phone in the store to validate their purchase and when I started thinking it was true for me as well. Even before my iPhone I was using my Blackberry to search for additional info on the product.
This brings up and interesting point. Mobile may push search to even higher levels of importance in the future. If consumers are searching for info just before they make a purchase the question to ask is are you positioning yourself, either through paid or organic, to ensure you are entering into the conversation - to seal the deal or steal someone away from your competitor?
Parth also brings up a great point in his comment, mobile browsing will mean that more content needs to be brought up to the front, to reduce clicks, path length and browse time. In the end this will be a great exercise for all of us to clean up our paths to conversion and deliver an even better experience to both the mobile and computer based consumer.