Wow, I certainly have fallen behind in my postings to the blog and I will be getting on with my random rants soon - promise. It is very busy with my new role at sears.ca and it has been even more exciting than I had expected, the team is incredible and committed to taking us to the next level.
The reason for this post is that I am looking for a couple of great people to join the sears.ca team. We already have one of the best in the business and if you are looking for that next great challenge this would be it.
Director of User Experience and Analytics
Are you ready to lead the creative direction for Canada’s favorite site www.sears.ca? Apply for the role of Director of User Experience today.
Call, Click or Come In!
Reporting to the AVP E-Commerce, Director of User Experience will work to define the future strategy for Sears Canada’s sites, creative direction, reporting and the overall business in partnership with the AVP to ensure that the future goals of Sears Canada are met and exceeded.
This position is responsible for defining and optimizing the online customer experience and maximizing the revenue potential of Sears Canada’s web properties. The person in this position will play a key role developing Sears Canada’s web properties’ strategy, defining and prioritizing new site features/functionality, maximizing the site usability, increasing conversion rate (as well as other key metrics), and identifying and executing revenue enhancing programs. Key objectives include driving "Call, Click, or Visit" sales and increasing online customer satisfaction.
The director User Experience manages the technology strategy in conjunction with the IT team for Sears Canada’s web properties to ensure a stable, secure and cost optimized platform that provides the level of functionality that keeps Sears Canada’s websites at the forefront of our customers’ online shopping experiences. The director User Experience will work closely with the eCommerce business, merchandising, marketing and operations teams to ensure that Sears provides the number experience for consumers online.
This is an excellent opportunity to leverage your highly attuned business acumen, extensive analytical skills, demonstrated organizational skills and the knowledge base rich in retail industry practices and current trends.
Director Interactive Marketing and Community
Take your leadership and web based marketing skills to a new level today and apply for the Director of Interactive Marketing!
The Director – Interactive Marketing – Sears Canada acts as the thought and execution focused leader for all interactive marketing programs as it pertains to Sears Canada’s web properties while also providing input, supporting and executing, where needed, the online marketing plans for the greater company.
An advocate for the power of the web in creating conversations with the consumer the director owns and executes on the online social commerce / media strategies for Sears Canada’s web properties.
The director has a strong analytic approach to online advertising and is focused on driving sales to Sears Canada’s web properties through a mix of marketing strategies that include Search, Email, Affiliate, Display and Social Media. A strong understanding of the Canadian landscape with an ability to execute on programs with minimal input from agencies by leading a in-house execution and results oriented team.
The Director works closely with the Director – Sears.ca as well as the other web property business owners and the retail marketing team to develop budget, strategies and long terms plans to insert online as a key media for Sears Canada.
Reporting to the AVP – eCommerce – Sears Canada, the director works to define the future strategy for online marketing, community and the overall business in partnership with the AVP to ensure that the future goals of Sears Canada are met and exceeded.
A strong executer with an attention to detail, the director is a natural leader able to lead a medium sized team in a high paced environment that requires input from multiple groups not under their control.