Random thoughts on the evolving shift taking place in business today.
Monday, March 09, 2009
Building up the Sears.ca Team
At Sears.ca we are continuing our quest to build the best eCom team in Canada. So if you enjoy working in an innovative fast paced environment where you can make a difference while being part of one of the top eCommerce players in Canada then take a look at the positions we have open below: French Translator Online Copywriter:Responsible and accountable for translating or writing of online marketing messages, call to actions, and information pages. Must ensure translation or copy provided is consistent, and follows Company brand style guides. Provide guidance and direction on best practices for Marketing in 'French' to ensure that the 'translated' marketing messages provide the optimum customer experience. Online Copywriter:Responsible and accountable for writing compelling response driven online marketing messages, call to actions, and information pages. Must ensure messages are consistent, follow Company brand style guides and strike the right balance between style and substance. Web Designer - e-Commerce: Sears Canada websites are updated on a weekly basis based on different marketing objectives and goals. The Designer is responsible for creating assets to be used on the website including assets for (but not limited to) the homepage, category landing pages, product pages, banners, emails etc. These may include photo retouching and enhancements and the design animated GIFs and Flash animated banners. Internet Business Process Manager: The purpose of this position is to effectively manage team resources to ensure three key areas of excellence. Projects, Quality Assurance (QA) and Site Performance. Direct and coach the team in the co-ordination, planning the execution of all project and business processes driven activities within ecommerce towards the achievement of business goals / objectives. Lead the QA team to ensure issues are identified and addressed as well as certify deployments across all sites and ensure site performance is optimized at all times. Online Project Manager: Communicate with eCommerce leadership team regarding overall project plan health through an overall project management scoreboard and a weekly PM update. Understand the current progress of all projects from a timeline, deliverable and project perspective. Overcome obstacles to ensure all projects are delivered on time and on budget. Senior Web Designer:The purpose of this position is to create visual site creative (both flash and static), that address business, brand, market, and user requirements. Participate in user- interface design initiatives and design prototyping including flowcharting, navigation, communication of conceptual ideas, design rational and execution of prototypes. Provide mentoring to other interactive team members who will execute the specific detailed creative elements for the site. Site Merchandiser: The purpose of this position is to own the product merchandising for Sears.ca, working within the process and systems the Site Merchandiser ensures the site is correctly merchandised, measures results and make changes as required. Assists the producer in the production of the flight / promotions plan for Sears Canada's web businesses. Use analytics to make merchandising decision and works on a daily basis to optimize sales. E-Mail Deployment Specialist: The purpose of this position is to manage the execution of the sears.ca email marketing program, including but not limited to: email deployment, email deployment testing, database management, list segmentation, multivariate testing, web analytic analysis, reporting and evaluation. French Search Engine Marketing Analyst: Create and implement Search Marketing campaigns for each marketing campaign that the company is intending to offer in the French Canadian Market. Lead the development, review, analysis, and continuous improvement of the Sears.ca processes / practices to ensure a maximized profitability through improved margins, increased customer satisfaction, and improved market share. Improve ad relevancy through taking anticipated events / promotions into consideration when creating ads. Examine and monitor the Return on Investments / CPA goals and data, media buying cycles, Web site architecture, marketing philosophy, target demographics, etc. Interactive Marketing Specialist:The purpose of this position is to be responsible for strategic planning, program management and program execution. The Specialist is concentrated within the email marketing and affiliate marketing spheres. Online Community Specialist:The purpose of this position is to develop and grow the Sears.ca social media environment. The role involves three main objectives: build online communities on Sears.ca, build partnerships with stakeholders to increase participation within the communities and communicate valuable information to internal stakeholders from insights gained from the online community.
Senior Site Deployment Specialist: Work with various business teams to develop and create banners and online advertising in order to maximize the effectiveness of the pages and services that sears.ca offers, which will assist in meeting the business' project deliverables. Review and analyze web site content and determine the appropriate content to be published. Provide facilitation and support, as needed, to ensure the most cost effective programs and processes are utilized.