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Thursday, May 28, 2009

Is Google Wave a Tsunami for Social Media Plays?

Today Google announced Google Wave - What is a Wave you ask?  Google defines it as "A "wave" is equal parts conversation and document, where people can communicate and work together with richly formatted text, photos, videos, maps, and more."  


From what I take, from the limited information they have posted on their site / blog, is that Google Wave is a tool from which you can consolidate all of the conversations you have going on and use it as a personal hub online between friends, other social sites / feeds and content.  They promote it as a platform which supports real time conversations and allows for injections from other social media platforms.




This is still in the very early stages but this really could be a tsunami on the social media space.  Being able have all of your conversations on one dashboard really changes the game and could mean that Google doesn't need to acquire any players in the space (insert today's Twitter rumor here) while still gaining a dominate position in the social media marketplace. 


In the end it will all come down to relevance and utility for the user.  This is more than just a friend or networking application but potentially a hard core productivity tool.  It will be interesting to see how this plays out, like Android this is an open source platform so development could come pretty quick and if we see mass adoption it allows Google to be a very strong hub for social media, and, just think, not long ago Open Social launched making it easier to share between platforms....I wonder if they where thinking ahead .


If you want to sign-up for the pilot you can do it here, but as of now a launch date is not set.

2 comments:

miro said...

they aren't the first into the socmed consolidation space
see Fallon's Skimmer offering for example

the big question if they will be able to tunnel through the walled gardens - open social has been a bust

still - would be great to have a consolidated platform

PS tried responding to you in your Linked In question - but it exceeded their comment limit - frustrating

C Macdonald said...

Simon:

This is interesting. The previous post summed it up, consolidation is not new and has been unimpressive so far.

But... this is google.

I liked your comment on Android and that could be the key if they allow an effective and easy to use filter for social data to the device.

I've been playing with Android for about 6 months. Initially it was not good and the whole approach with apps, documentation (the extreme lack) and support said to me it was not a priority for google.

However, the dev community is building a little more organically (than compared to say the iPhone splash). Combined with other announcements at their I/O conf, I'd say they are taking a long view and focusing on what they do best: managing (and owning) the data.

Looks good.