I stumbled across a feature in Google Chrome today that I wasn't aware of. First off you can use the address bar for search, everyone knows this, type something in and it displays a Google search results. Today I was doing some SEO testing and typed in - Sears.ca Lawn Tractor - to see where we ranked. To my surprise the result was the Sears.ca search results page not the Google Search results. It seems that when you type in a URL and a keyword after it Google then executes a search query on that site. A great user experience but I wonder how, if and when Google will monetize this. It takes queries away from the auction and, for us retailers, it dives the customer into a deep relevant landing page - the internal search results for the query. Maybe in the long run it will be treated like a brand term but for now this is a very interesting advancement for Chrome and the overall browser experience.
Here is an example:
Starting a search in the address bar on Google Chrome - notice that the second option is an internal search query.
When I add the keyword, in this case lawn tractor, the sears.ca keyword turns into a "Search sears.ca" icon:
So far it seems to work on most of the major sites but not all are included. In Canada, from an eCommerce perspective, it seems to only work on a few sites - Sears, Amazon & eBay. Not sure what triggers it to work and I haven't found any info about this online, yet, so we will have to keep our eyes open. All in, it is an interesting browser addition, improves the user experience and helps drive relevant results to the consumer.