Search This Blog

Loading...

Thursday, May 28, 2009

Is Google Wave a Tsunami for Social Media Plays?

Today Google announced Google Wave - What is a Wave you ask?  Google defines it as "A "wave" is equal parts conversation and document, where people can communicate and work together with richly formatted text, photos, videos, maps, and more."  


From what I take, from the limited information they have posted on their site / blog, is that Google Wave is a tool from which you can consolidate all of the conversations you have going on and use it as a personal hub online between friends, other social sites / feeds and content.  They promote it as a platform which supports real time conversations and allows for injections from other social media platforms.




This is still in the very early stages but this really could be a tsunami on the social media space.  Being able have all of your conversations on one dashboard really changes the game and could mean that Google doesn't need to acquire any players in the space (insert today's Twitter rumor here) while still gaining a dominate position in the social media marketplace. 


In the end it will all come down to relevance and utility for the user.  This is more than just a friend or networking application but potentially a hard core productivity tool.  It will be interesting to see how this plays out, like Android this is an open source platform so development could come pretty quick and if we see mass adoption it allows Google to be a very strong hub for social media, and, just think, not long ago Open Social launched making it easier to share between platforms....I wonder if they where thinking ahead .


If you want to sign-up for the pilot you can do it here, but as of now a launch date is not set.

Thursday, May 07, 2009

Lesson from Lost Generation Video

A great video, a great message and something we all need to think about.  Change just isn't happening in the world around us but it requires change in how we choose to interact with it.


The creators of the video deserve credit, it is one of the better put 
together ads I have seen in a while.  

Finished Second place in the AARP U@50 Challenge and was 
based on a concept from a political advertisement from Argentina. 

Saturday, May 02, 2009

Google Profiles - Helping Control Your Brand Online

We all search our name to see what shows up on Google, now we have the ability to influnece the results with Google Profiles.  It is an very interesting play for Google, everyone wants to control their personal brand and this allows Google to continue to get more of a foothold in the Social Media / Networking space.  The profile, at this point, is pretty simple. A basic bio, the ability to add images, contact info and links out to all of the other social networks, blogs and / or sites the user is affiliated with.  But you can imagine where they can take this.

One interesting feature is that Google, at least with the other Google products, suggest links that help with building your social graph, expanding on this with Open Social and the opening of Facebook Google could continue to evolve profiles as a kind of master dashboard for an individual online.  They would be able to drive this by the plain fact that the profile would show up high in search results giving it value to the user, hence answering the question why would I want to build another profile and provide information to Google.

Here is how they are showing profiles in the search results, although I haven't been able to replicate it yet.


Here is my profile http://www.google.ca/profiles/simonrodrigue and as you can tell from the way your name is included in the URL you don't wait to set yours up .