We all know of Apple's success in selling apps, but many don't know of Google's focus on taking control of the application market for business. Google Apps has been around for a while and, according to Google, now has over 25 million users in over 2 million business and universities as well as 1000 plus resellers. This amounts to a pretty attractive and captive base, one that if offered additional services that integrates with ease (remember they were already sold on the conversion to Google Apps) could be commoditized at an attractive return for both Google and the 3rd parties.
So last night Google announced the launch of the Google Apps Marketplace, it seems to be a very solid launch with very deep integration into the Apps platform - single sign-on, API and placement in the overall Google App navigation. The App Marketplace already has over 50 partners who will be given access to selling in the marketplace for the low fee of a $100 sign-up and 20% rev share. The important point here is these are not $.99 apps, but enterprise level agreements with some having recurring fees based on the number of users. The benefit will be with the easy integration / role-out across the organization that already has Google Apps but may also become a factor to switch to it when making those costly upgrade decisions in the larger enterprises.
It will be very interesting to see how this plays out and how it postions Google Apps at the forefront of future of business software / online services.
Here are a few videos with some additional details:
Overview of Google Apps Marketplace
The announcement from Google Campfire One: