The saddest part of this - we all know that more and more consumers are using online to search for their what and where to buy this Christmas, and everyone wants to make sure that they are getting their loved ones the best gifts in 2010. Yet Walmart, ToyRUs, Sears, all which had multiple flyers and catalogues in the flyer force bag as well as big players like Home Depot, Canadian Tire, Loblaws and Zellers, who where also trying to pitch as "the" place for Holiday shopping, didn't think of buying the key gifting terms (Best/Top/Hot - Gifts/Toys/ - For Him / Her in any combination) on Google. In fact as of Nov 21st, no retailers are purchasing these terms in Canada...it makes you wonder how a retailer can easily spend upwards of a million dollars getting a holiday flyer out yet, they can't justify (or even worse - don't yet know) the impact of being the number 1 term in Google could have on their sales this season. Here are some examples below but you can pretty well try any combo and nothing comes up. It is a great opportunity for a retailer to jump in and get involved in a very relevant conversation with consumers looking to make this holiday season a perfect one.
|Best Toys search - no sponsored results|
|Hot toys for Christmas 2010 - no sponsored results|
|Top Gifts for Him - No Sponsored Results from Retailers in Canada|
And just in case you needed some extra incentive (this is for you retailers out there) here is the Google Trends graph for "hot toys" and "best gifts"