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Tuesday, July 26, 2011

Why Sometimes You Need to be Different

There is nothing wrong with bench-marking, comparing and trying to keep up with your competitors but you also need to make sure you are taking time to do something different once in a while.  Be the leader and have someone follow you for once!

This isn't the secret sauce or the golden ticket but if all you do is follow you will never lead, your teams will settle for second and your customers will get excited elsewhere.  To be always following means a life of being that other site, product or firm.  Now that doesn't sound like anything fun.

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