For those of you that have worked with me, heard me speak or have read the blog you know I am a big believer in open analytics within the organization. The concept of open analytics is simple: instead of having a small group controlling the tools, as well as, the analysis and reports you ensure that your tools and training are available across the org so that as many people as possible are empowered to leverage data in their decisions. This frees up the analytics teams to do deep analysis while everyone else has access to find the data they need. Once executed you have multiple eyes, often looking at the data through a different lens, discovering insights about the business.
We are using Google Analytics to help with this transformation (along with many other tools) and with an incredible hand from the Google team we have many more people deep in the data from all functional areas. A smaller subset of this group is also working towards their Google Analytics Individual Qualification. Google has a great set of videos to help you along but one of our superstar IAs ((Francis (Hank) Henry) pulled this together from the video content and made, in my opinion, the best study guide around for Google Analytics. Even if you are not going for the qualification this is a great resource to have around to to help learn the tool so you can get deep in the numbers. Happy hunting!