Building Customer Stories with Social Media

A very interesting use of social media that shows how to drive unexpected customer delight.  Engagement with a brand is all about building stories with them and although they talk about the impressions as if it was a campaign at the end of the video the real win here is the long term emotional connection they built at an individual level.  What they did with this is create brand advocates that should continue to tell stories (and build the brand) for years to come.