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Thursday, November 10, 2011

Building Customer Stories with Social Media

A very interesting use of social media that shows how to drive unexpected customer delight.  Engagement with a brand is all about building stories with them and although they talk about the impressions as if it was a campaign at the end of the video the real win here is the long term emotional connection they built at an individual level.  What they did with this is create brand advocates that should continue to tell stories (and build the brand) for years to come.


1 comment:

Michael Stew said...

The best way to build up your company to any possible customer or client, it is always important to show them what our company could serve to them and how these businesses satisfy their needs in a product. It's like presenting everything they wanted in a snap of their hands.