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Thursday, November 10, 2011

Building Customer Stories with Social Media

A very interesting use of social media that shows how to drive unexpected customer delight.  Engagement with a brand is all about building stories with them and although they talk about the impressions as if it was a campaign at the end of the video the real win here is the long term emotional connection they built at an individual level.  What they did with this is create brand advocates that should continue to tell stories (and build the brand) for years to come.


2 comments:

Elizabeth J. Neal said...

Instagram is relatively new about the social media marketing scene. Having said that, it's appreciated exponential development as it was created in late 2010. pop over to these guys In contrast to most other social networks while, Instagram focuses on photo sharing, with several capabilities that make it possible for customers to use filters to images just before sharing them on other social networks.

jowdjbrown said...

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