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Monday, September 26, 2011

The Ultimate Google Analytics Study Guide

For those of you that have worked with me, heard me speak or have read the blog you know I am a big believer in open analytics within the organization.  The concept of open analytics is simple: instead of having a small group controlling the tools, as well as, the analysis and reports you ensure that your tools and training are available across the org so that as many people as possible are empowered to leverage data in their decisions.  This frees up the analytics teams to do deep analysis while everyone else has access to find the data they need.  Once executed you have multiple eyes, often looking at the data through a different lens, discovering insights about the business.

We are using Google Analytics to help with this transformation (along with many other tools) and with an incredible hand from the Google team we have many more people deep in the data from all functional areas.  A smaller subset of this group is also working towards their Google Analytics Individual Qualification.  Google has a great set of videos to help you along but one of our superstar IAs ((Francis (Hank) Henry) pulled this together from the video content and made, in my opinion, the best study guide around for Google Analytics.  Even if you are not going for the qualification this is a great resource to have around to to help learn the tool so you can get deep in the numbers.  Happy hunting!


Sunday, September 25, 2011

Finding an Extra Week a Year - What will you do with it?

What would you do if all of a sudden you had a extra week to get those high value projects done.  We all have those meetings where we wonder why we are there and, often, these "regular" meetings happen just because they always have with no real value.  This is where it gets crazy, an hour a week is 52 hours over the year which well over a solid week of effort.  Imagine what you could accomplish with this extra week.

Now the trick is that you need to apply the following test to every meeting you schedule with your team or you are part of:  Is this meeting creating the same value that all the participants could achieve if they had a week to work on something else?

I am sure when you look at your schedule tomorrow you can find that one (maybe two or three) hour(s) of meetings that you would rather have to yourself, I know what I will do with that extra week...