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Tuesday, January 29, 2013

Search Marketing Manager -

We are continuing to expand the team.  If you want to run one of the largest search campaigns in Canada this is the role for you.

Search Marketing Manager:  Responsible for strategic planning, implementation and ongoing management of highly complex paid search campaigns (desktop and mobile) developing sophisticated post-marketing contribution modeling to enhance PPC performance. Search manager will direct one of Canada’s largest search marketing initiatives with high ROI targets tied to online and in-store sales and traffic. They will work closely with the digital and store marketing teams as well as vendor partners to educate, plan and execute these campaigns. This is a highly strategic and technical role and requires proficiency in SEM and analytics tools. 

We are hiring at

We are hiring at +Walmart Canada for  If you are looking to be part of one of the most dynamic, fun and fastest growing eCommerce businesses in Canada you want to check out the below:

Site Promotions Specialist: The Site Promotions Specialist is responsible for a portfolio of categories and experiences on Walmart's digital properties, whereby they seek to merchandise and promote the assortment within that category. Using a combination of graphical, product based, and experience driven digital tools, their objective is to maximize customer satisfaction and ultimately revenue from the visitors shopping on the site.

 Senior Manager, Analytics and Site Optimization: The Sr. Manager Analytics and Site Optimization leads the strategic development and execution for the site optimization, analytics and testing roadmaps and plans for Walmart Canada's sites. Possessing a true passion for continous improvement this person has a deep understanding of analytics tied with useabilty best practices to quickly be able to define and excute on a testing roadmap that drives improvement into the business. A leader in understanding analytics elements and how they tie together to create a rich data ecosystem that can help the business make better and faster decisions.

 Senior Manager Site Promotions: The Sr. Manager Site Promotions is responsible for the onsite merchandising and promotional strategy such that customers are presented with the best mix of products and services for them. This role is the key integration point into corporate marketing and store operations to ensure that is fully reflective of the strategies and positioning of the overall Walmart brand, while giving the online shopper a unique and engaging experience. Further, it is the responsibility of this role to ensure that category level promotional and seasonal strategies are developed and delivered in order to achieve the vision of each individual SBU. 
 Product Manager Online:  The Product Manager is a critical member of the Product Management team that drives the overall roadmap for a specific set of cross site functionalities. The Product Manager will specialize and oversee a set of site functionalities that could encompass Entry / Landing Pages, Site Content, Navigation, Search, Social Commerce, Personalization / Relevance, Promotional Pages, Media Integration, Localization, Checkout, Mobile and Backend System as well as other content sites. This person will also have a strong understanding of eCommerce best practices to ensure the site is aligned with and optimized for the best possible customer experience. 

 Replenishment Analyst, Ecommerce: This role is to coordinate the flow of all inventory for a Merchandise department with the objective to optimize DC inventory and support Replenishment Mgr on overall inventory control of a merchandising department. This role is to coordinate with buyers and merchandising assistants to monitor and execute promotion orders creation, DC demand placement from vendors to DC, and orders from DC to stores. 

 Senior Online Graphic Designer: The Sr. Online Graphic Designer will be responsible for managing / developing the creation of custom design concepts for including core website look & feel, marketing promotional campaigns, corporate messaging and other internal or customer facing messaging. They will also coach, and be the primary point of contact for our 3rd party agencies and vendors to ensure consistency in style guide and design. 

 Account Manager, Digital Advertising: The Account Manager, Digital Advertising role is responsible for working closely with our vendor community to plan, sell and execute strategic digital advertising campaigns across the digital landscape on behalf of Walmart Vendors. This role will collaborate with’s site experience, marketing, merchandising and studio teams to deliver strategic solutions for the digital components of Walmart’s multi-channel marketing campaigns. This candidate must have a strong working knowledge of the digital space, specifically online advertising, search engine marketing and analytics and be able to apply that knowledge to the online retail world. This role is an exciting opportunity for those who enjoy working in a fast-paced environment, are inquisitive and passionate for all things digital.

Tuesday, September 18, 2012

Looking for Some Great Product Managers

In case you haven't figure it out yet we are really serious about eCommerce at  We have some of the best talent around and as we continue to build out the #1 team in Canada we are looking for some superstar product managers to join us.  If you have a passion for the space and are looking to make an impact on the largest retailer in the world we want to chat with you.  It is going to be a ton of work but you will have fun each and ever day.

Here is what we are looking for:

Sr Manager Product Management: The Sr Manager of Product Management is a critical player in the Site Experience team driving functional product level strategy and execution across the business. The Sr Manager of Product Management owns the product development map for Walmart Canada’s web properties and through their team ensures that drives a compelling and engaging experience on each and every interaction. The product portfolio includes Entry / Landing Pages, Site Content, Navigation, Search, Social Commerce, Personalization / Relevance, Promotional Pages, Media Integration, Localization, Checkout, Mobile and Backend System as well as other content sites. The Sr Manager of Product Management is always looking to improve the customer experience thought partnerships both internally and externally.

Online Product Managers:  The Product Manager is a critical member of the Product Management team that drives the overall roadmap for a specific set of cross site functionalities. The Product Manager will specialize and oversee a set of site functionalities that could encompass Entry / Landing Pages, Site Content, Navigation, Search, Social Commerce, Personalization / Relevance, Promotional Pages, Media Integration, Localization, Checkout, Mobile and Backend System as well as other content sites. This person will also have a strong understanding of eCommerce best practices to ensure the site is aligned with and optimized for the best possible customer experience.

Sunday, August 19, 2012

Is Marketing Dead - No but the way we look at it is...

I love what this article is saying (HBR - Is Marketing Dead)  Although I still believe there is value in traditional marketing we all need to spend more time and focus on engaging in conversation with the consumer.  Even today, when it comes to planning, digital (and the key components in engagement - social commerce/media & search) are carve outs of the "this is the way we did last year" budgeting process.

If we want to win we need find ways to engage our customers and, ultimately, turn them into evangelists.  This starts with connecting with them when they put their hand up for help (the search) then giving them the information and tools so they can make the decision and share it out to their world (big or small). 

This isn't easy nor is there a proven map to success but by focusing on being remarkable on everything you do (do not waste yours or the customers time ala +Seth Godin ) and partnering with people who under the social commerce tool set ( +Bazaarvoice ) you can get there much faster.

In the end this is not about having the most friends on Facebook or having the highest share of voice in the market but having honest, helpful conversations with your customers and if you treat them right and meet (or even better exceed) their needs you will have the pleasure of serving them again in the future.  If you are lucky enough and you delight them at every step they may even bring their friends with them.

Thursday, March 22, 2012

Three Words that Should Never be Spoken in Business

Can't, Impossible and No - three words that will kill a business yet you hear them around you everyday no matter where you work. It is these words, that when they are part of your business's vocabulary, cause it to slow down, lose that leadership position and never get to that game changing innovation.

I am sure people told Google it would be impossible to index and rank the web, that Amazon was told that no you won't be able to change how retail works and that Facebook was told it will be impossible to connect the world but luckily they pushed through this.

So catch yourself, and your teams, going forward not to crush ideas before they have a chance, removing these three words doesn't mean increased risk or lack of controls but it means that you will try and figure things out before making the decision.

Starting tomorrow replace these three words with five others when presented with a challenge or something new: We will figure it out.

This one is for you Bruce

Sunday, November 13, 2011

Why Google+ is so Important for your Business

As everyone knows Google+ launched the long awaited business pages last week. It was interesting to watch everyone test the waters where almost everyone raced to get their page live but really only the content based (TV, Radio and other news) business have leverage it heavily.

Sure it is another social channel and yes it is going to require some additional effort but if you need proof on why this is important take a look at the search results below

Google is greatly advantaging the businesses that consumers are connecting with the additional call out. Couple this with the fact that your ads will now also show your Google +1 from your page and you can quickly see that you need to engage your customer base now. So if you don't have a page yet go get it build.

So now what to do next (after your Google+ Business page is built):

1. First you need to start contributing content on your Google+ page, at this point it can be the same content strategy as your Facebook and/or twitter page but you need to get a flow going.  Conversation is going to be different (and using ripples you will have better visibility into it reach) but consumers are going to want to see some form of communication not just a blank page.

2. Get your company behind it.  This is a great way to start the network growing, ask your team / company to add the page to a circle and share it with their friends and family.  If you have a group of pages make sure they are adding each other and sharing their content in the early days.

3. Add the Google+ buttons to your site. This needs to be both the Google+ page button as well as the +1 button. The +1 button should be page specific across your site, very similar to what you are doing with the Facebook Like button.  The goal is to make it easy for customers to share your content. This is critical for SEO as you want the individual pages shared not just the overall site.

4. Engage your other social networks.  Push people from your Facebook pages and Twitter account to the Google+ page. You have an audience that has already expressed interest in your content/brand/company so make sure that you letting these people know you are active on Google+

5. Experiment with content.  Google+ is still an evolving platform but with the photo, video and broadcast (hangout) capabilities this is a chance to establish a Google+ brand for yourself.  If your company is in a weak position in Facebook or Twitter vs your competitor this is the time to redouble your efforts and cement your position in the new social network.

Now to the question that everyone is asking: should I wait to see if Google+ is going to be a success?  The problem with this question is that if you wait by the time you determine success or failure for Google+ it will be too late.  I think the best way to look at this question is how Google is integrating Google+ into all of it products.  To me Google+ will naturally evolve and grow with Google.  Google's goal is not to build another Facebook but to add a social layer onto Google.  From this perspective I think they have achieved or, at least, are very close to making it a success.  Unlike Wave or Buzz I believe that Google+ is here to stay.

So no matter if you are a big brand or small local business (I think that for small business Google+ is even more important to get on board now) you need to spend some time building your presence out.  The 5 above steps could easily be accomplished in a few days so the only thing holding you back is yourself.

Good luck and have fun with Google+!

Thursday, November 10, 2011

Building Customer Stories with Social Media

A very interesting use of social media that shows how to drive unexpected customer delight.  Engagement with a brand is all about building stories with them and although they talk about the impressions as if it was a campaign at the end of the video the real win here is the long term emotional connection they built at an individual level.  What they did with this is create brand advocates that should continue to tell stories (and build the brand) for years to come.

Wednesday, October 19, 2011

Shopping Cart Improvements

I am going to shamelessly steal a great video / ad from Google Analytics to prove a point and that is that we, as an industry, still suck at taking money from people when they really want to give it to us.

Simply put we focus on the wrong things, we look to cross sell, get email sign-ups, additional customer data and sell insurance and then we pat ourselves on the back when 25% of the people leave while trying to buy.

I think this video talks to a couple of key points A. That you really need to have a deep analytical understanding of your checkout and B. Put your process through a different lens, if this was a brick and mortar store (or another site) would it make sense.

Here are some tips that have always worked (for me) in improving the checkout experience (translation: make it easier for people to give money to you):

1. 0% abandonment is your goal: this part of your site is the easiest to increase conversion, people starting the checkout process are looking to buy so don't settle when people leave.  This means you have to have a very solid understanding of cart performance and this is more than just clickstream analysis, you need to understand the why (VOC tools like Foresee can help with abandonment surveying) and session replay (Clicktale or Tealeaf) to show what is happening from different view points.

2. Have an anonymous checkout: I know how this conversation goes, if we can get everyone to sign in we can target better, onsite and off, so we will force (and the key word here is force) our customers to setup an account to buy.  Think about how you would react every time you went to buy something they wanted to know everything about simply wouldn't work.  So why do we believe it is acceptable online?  Give your customers the ability to checkout anomoyously and if you delight them they will be more than happy to take the relationship to the next level

3. Save everything:  Make it easy for people to check out in the future, save their address, credit cards and anything else that would help them out (think reoccurring orders).  This also means that you need to store the security number on the credit card.  No need storing the rest of the credit card info if you are going to make them go back to get that little 3 or 4 digit number.

4. Support as many browsers as possible: This goes back to that simple rule "make it easy to take money from people when they want to give it to you", nothing drives me madder (and at the same time shocks me) when I can't check out of a site on chrome.  Make sure that your cart, of all places, can support the top browsers and I would strongly suggest you go deeper here than the rest of your site.

5. Help:  Don't assume anyone understands anything about your cart, checkout or business, make it easy to get help or find out more information, have hover-overs that clearly explains what is needed and where it makes sense make it graphical (security codes).  Reassure throughout the process.  If you have free returns or anything else that makes hitting that confirm button easier call it out every step of the way.

6. Say Thanks: Not part of the checkout but remember to thank the customer on the confirmation page.  This is also the time to capture that email address or convert the anonymous shopper to an account.

Some random thoughts but these have all worked for me, if you have any of your own please share and lets all try and make what should be a really smooth process a better process than it is today.